Feature Project: United Way Animation

United Ways | No Fees from ChaseMeFilms on Vimeo.

United Way fights for the health, education, and financial stability of every person in every community.

Have you ever heard of “Kinetic Typography”? Most people haven’t but almost everyone has seen it on TV, YouTube, or Facebook video ads.

Kinetic Typography is the technical name for “moving text”— an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion…..(At least that’s how wikipedia explains it)

Advantages of Kinetic Typography:
1. Visually Present the Message (no audio required)-  Did you know many people mute commercials on TV and watch Facebook videos without ever turning on sound? With Kinetic Typography viewers can still receive the message without listening to the video and just reading the text.
2. Kinetic Typography is FUN- This means more engagement, more viewers, and better retention rate.

This form of animation is one of the trendiest styles of animation for commercials or online video and it’s easy to see why. Contact us if you’d like to produce a video like this for your business!

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